Martina Flor

Keynote Speaker, Panelist, Workshop Instructor

Martina Flor combines her talents as designer and illustrator in the drawing of letters. Based in Berlin, she runs a leading studio specializing in lettering and custom typography for clients around the globe, such as: Vanity Fair, Harper Collins, Penguin Random House, Adobe, Mercedes Benz, and Cosmopolitan, among others.

With a master in Type Design from the Royal Academy of Art in The Hague (KABK) under her belt, she dedicates a large part of her time to teaching lettering and type design. Her book The Golden Secrets of Lettering (Princeton Architectural Press and Thames & Hudson, 2017) was published in German, Spanish, and French, Japanese and Portuguese.

In 2016 she spoke to a crowd of 10,000 at TEDx Buenos Aires, Argentina. She travels quite a bit to present her work at design and type conferences and hold workshops to help designers grow their set of skills. Through her work, she has helped establish lettering design in the European design scene.