A conference for people who love hand-lettering

LetterWest is the only conference in North America specific to hand-lettering. If you want to take your craft and business skills to the next level, meet and learn from industry leaders, and connect in person with peers, this is the perfect event for you.


Speakers, Instructors, & Live Artists

Jessica Hische

Keynote Speaker, Workshop Instructor

Seb Lester

Keynote Speaker, Workshop Instructor

Lisa Congdon

Workshop Instructor, Speaker

Copenhagen Signs (Jakob Engberg)

Workshop Instructor, Speaker

Mark Caneso

Workshop Instructor, Speaker

Kyle Letendre

Workshop Instructor, Speaker

Isabel Urbina Peña

Workshop Instructor, Speaker

Dina Rodriguez

Workshop Instructor, Speaker

Ximena Jiménez

Workshop Instructor

Matthew Tapia

Live Artist

Ann Chen

Live Artist

LetterWest '20 lettering was created by Monique Aimee

Ticket Details

To achieve the intimate feel that LetterWest is known and loved for, we’re limiting our tickets to 300, so get yours before they sell out!

Included in your conference registration:

Access to main stage keynote talks, breakout sessions, panels, evening activities, Friday night party, book signings, Saturday pop-up market and activities, attendee swag bag, group morning fitness activities, breakfast on Thursday, Friday, and Saturday, lunch on Thursday and Friday, and dinner on Friday.

Registration opens on December 10, 2019 at 10 AM MST.

Early Bird Tickets are limited! Ticket prices will bump to the next pricing tier when Early Bird tickets are sold out.


25 conference tickets will be available for students at $250 with two spots in each workshop allotted for students. Students must be full-time (at least 12 credit hours during spring or fall semesters 2020) undergrad or graduate students. A current student ID and record of credit hours will be required at check in. Student Discount tickets will open the same time as Early Bird tickets.

Pre-conference workshops are not included in the regular conference registration. This year workshops are available only to registered conference attendees, so we’ve created a conference/ workshop combo discount with 20% off the regular workshop price.


4-hour, half-day workshops: $144 ($180)
8-hour, full-day workshops: $288 ($360)

Pre-Conference Workshops

Pre-Conference workshops will take place Wednesday, July 8, 2020.

Pre-conference workshops are not included with general conference registration.
Lunch and beverages will be provided for all workshop participants.
Supplies will be provided for workshop participants, excluding iPads or laptops.

Morning Workshops July 8

9:00 AM–1:00 PM.
Lunch will be provided at 1 PM.

  • Seb Lester – Italic Calligraphy (Beginner)
  • Jessica Hische – Script Lettering Composition (Intermediate+)
  • Lisa Congdon – Ideation & Mind Mapping (All Levels)
  • Ximena Jiménez – Spray Paint Lettering Workshop (All Levels)
  • Mark Caneso – Juicy Contours: Drawing Big Bold Scripts (All Levels)

Afternoon Workshops July 8

2:00 PM–6:00 PM.
Lunch will be provided at 1 PM preceding the workshops.

  • Seb Lester – Curvilinear Flourishing for Italic Calligraphy (Intermediate)
  • Dina Rodriguez – Level Up Your Instagram Game (All Levels)
  • Isabel Urbina Peña – Lettering for Editorial (All Levels)
  • Kyle Letendre – Digitizing Dynamic Letters (Intermediate+)

Full-Day Workshops July 8

9:00 AM–1:00 PM & 2:00–6:00 PM.
Lunch will be provided at 1 PM
during an hour-long break.

  • Copenhagen Signs (Jakob Engberg) – The Basic Fundamentals of Hand Lettering and Sign Painting (Beginner and All Levels)


LetterWest 2020 will take place at the Sheraton Salt Lake City Hotel, located at 150 West 500 South, Salt Lake City, UT 84101.
Salt Lake City International Airport is fewer than eight miles from the conference venue. You can call an Uber or Lyft from the airport or use Salt Lake City's light rail system, TRAX, which runs from the airport's Airport Station to the Courthouse Station, which is 0.3 miles from the conference venue.
Salt Lake City is nestled against the Wasatch Mountains with great restaurants, bars, coffee shops, and an intriguing fascination with soda, cookies, and fry sauce. It's a 30 minute drive to Park City, home of the Sundance Film Festival and world-famous ski resorts, and within few hours drive of over 20 national parks and national monuments.


Schedule will be released soon.
If you’ll be attending a pre-conference morning or full-day workshop, you’ll want to arrive to SLC by Tuesday night, July 7.
If you’ll be attending a pre-conference afternoon workshop, you’ll want to arrive to SLC no later than 11 AM on July 8, the day of the workshop.
If you’re not attending a pre-conference workshop, you’ll want to arrive to SLC by afternoon or evening of Wednesday, July 8. There will likely be an opening mixer event scheduled for that night.
Conference talks will end the afternoon/evening of Friday, July 10, but you won’t want to miss the Friday night party on July 10 or the pop-up market and activities on Saturday, July 11, which will go until early afternoon. Most people will schedule their departure between midday and evening on Saturday, July 11.
The Sheraton is offering the room discount for the few days before and after the conference as well, if you’d like to extend your stay.

Hotel Room Block

Sheraton Salt Lake City Hotel
150 West 500 South
Salt Lake City, UT 84101
LetterWest has a limited block of rooms at the conference hotel,
and registered attendees receive a 15–25% discount off regular
rates when booking before June 8, 2020 through the link below.

1 King Bed: $139 USD Avg./night + tax
2 Double Beds: $139 USD Avg./night + tax
1 Bedroom Bi-level Loft (1 King, Sofa bed, Courtyard view): $164 USD Avg./night + tax


Here's what some past attendees and speakers have to say about LetterWest:

Early bird tickets are sold out, but you can still get a discount on your ticket before prices go up again.


I'm a beginner. Do I have to have a lot of lettering experience to attend?

Nope. Some of the pre-conference workshops cater to various experience levels, including all levels, beginner, and intermediate to advanced. The conference talks, panels, breakout sessions, and activities are applicable to people of all experience levels.

I do more calligraphy than hand-lettering. Would LetterWest still be worthwhile for someone like me?

Definitely! Several people who attended LetterWest Conference 2019 felt similarly and weren’t sure if they’d fit in, but that it turned out to be a great experience for them.

I'm interested in being a vendor at the LetterWest pop-up market. What do I need to do?

The pop-up market will be held Saturday, July 11, 2020 to close out our conference.
Vendor applications are now open through February 1. You can submit an applications to sell your products as well as propose activities or services you’d like to provide during the pop-up market. Click here to learn more. 

Is LetterWest for females only?

Definitely not! Anyone is welcome.

Are workshops included in the conference ticket?

Pre-conference workshops are not included in the regular conference registration. This year workshops are available only to registered conference attendees, so you be registered for the conference to be able to attend a workshop. If you’ve purchased a workshop without a conference ticket, LetterWest will give you a chance to buy a conference ticket, and if you decline, your ticket does not qualify and will be canceled.

I really wanted to get into a specific workshop, but it's sold out. Can I still get in?

Unfortunately not. Workshops tickets are sold on a first come, first serve basic. We keep the workshop sizes limited to foster enough one-on-one time between instructor and participant.

What if I need a refund?

LetterWest does not offer refunds, but you are welcome to transfer your ticket to another person. If there is a waitlist, we will provide you with the next person on the list. If there is not a waitlist, you would be required to find someone who would like your ticket. You would be responsible for your own money transfer. Please email hello@letterwest.com to update us with the person’s name and contact info so there are no problems at check-in with the name on the registration.

What airport should I fly into?

Salt Lake City International Airport is fewer than eight miles from the conference venue. You can call an Uber or Lyft from the airport or use Salt Lake City’s light rail system, TRAX, which runs from the airport’s Airport Station to the Courthouse Station, which is 0.3 miles from the conference venue (Sheraton Salt Lake City Hotel).

About LetterWest

Becca Clason

As a professional lettering artist myself, I created the event for letterers that I wished existed. What began as a 35-person lettering retreat in 2017 has grown into a lettering conference with a few hundred people. This intentionally small conference is the only event of its kind in North America that is catered specifically to lettering artists. It's a place where letterers can take their craft and business skills to the next level and create relationships with like-minded peers and industry leaders who understand them, their work, and their goals. There is a magical quality about being together in the same physical space rather than simply connecting online, and LetterWest’s goal is to help the lettering community grow by providing that opportunity for connection and learning.

Becca Clason, LetterWest Founder


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